Why did they need Indiez?

99.co already had a website, but there were some serious issues with the design. The lack of aesthetic appeal and poor user experience had caused a drop-off in traffic, and visitors weren’t following the desired user flow.

The company needed a solution quickly, but searching for a designer was taking too long. The whole hiring process proved to be more challenging than originally anticipated.

Abandoned carts were causing major problems. The company knew they needed a polished and friendly website design – and quickly.

And then there was Indiez.

99.co Product Manager, Shrey, found Indiez and reached out to us. After an initial discussion, Shrey was convinced that Indiez could use its vast experience working with the world's leading tech agencies deliver an incredible product.

We analyzed our agency partners, assessing their specific expertise and industry backgrounds, to select the three best options for this particular project. Shrey chose his preferred agency team, which included a senior designer who had previously worked for Housing.com, a leading Indian real estate research portal.

The deal was closed within a week and our chosen agency partner was ready to start creating.

Getting to grips with the market.

Shrey had provided Indiez with a detailed document, outlining everything required by the 99.co team. With this, the designer was able to truly understand the Singapore market.

The team analysed the website data and realized which areas were causing the high drop-off rates.

They determined the design wasn't human-centered, there were too many action buttons in the flow, and there was too much information for users to digest.

Implementation to a tee.

To begin, our agency partner created a detailed information architecture diagram, which they then used to design a user experience flow.

99.co were in communication with the tech team throughout this entire process, so both sides could collaborate on the ideal progression of the product.

The tech team then created a mood board, allowing for strong direction and understanding of the visual style. This helped them to implement the perfect visual system required by 99.co.

Throughout the whole process, Indiez monitored very aspect of the progression of the project. We were in regular communication with both 99.co and our agency partner to ensure all expectations were being met, quality was high and delivery was on-time.

The results? Further funding and steady growth.

Our agency partner created a highly polished product for 99.co, the sleek new user interface securing the company’s status as a market leader.

Millennials now see 99.co their preferred real estate website. Drop-offs went to an all-time low and agents are now referring 99.co to others.

Perhaps what's most exciting for the company is that investors Seqouia Cap later put another $7.9M into the startup.

The project was a huge success. With Indiez’s help, the web development journey was accelerated, and the resulting product surpassed all expectations.

3 weeks
Designers and Product Manager
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