All businesses rely on technology to develop their website, grow their brand presence and engage with their customers.
But non-technical people often don’t know what goes on behind the scenes to ensure these processes run smoothly.
Learning some of these ‘tech truths’ will help you understand the real processes behind the magic of the finished product.
So what tech secrets should non-technical people know about?
Techies are specialists
Many non-technical people assume a technical person is a Jack-of-all-trades who can whip up a new product alone in a couple of hours.
In reality, techies aren’t magicians who can craft a complex product with their little finger.
Technical people are specialists. Experts in their craft. They need to work in a team alongside other specialists to cover all the areas of development when designing a new product.
Tech is hard. And a great tech product takes time and expertise to develop. Only when a highly skilled team works together can it deliver every aspect of a project to the highest standards.
This team of experts might include programmers, UX and UI designers, graphic designers, business analysts, product designers, branding experts, web project managers, and other specialists.
Some tech skills can overlap, but no one is an expert in everything. Few people are experts in more than one thing.
This is why a great tech product needs a team. And each member needs to own their own area of expertise - and bring their own touch of magic.
“Great things in business are never done by one person; they’re done by a team of people”
– Steve Jobs
Being a non-techie isn’t a problem
If you are a non-technical person building a tech company, it can feel an uphill struggle. It’s daunting trying to build a business that demands skills you don’t have.
But there are tech teams out there that can help.
By using tech experts like Indiez to recruit a team of specialists, you can find the right people to build the tech products you need to bring your creative ideas to life.
This leaves you free to focus on the important non-technical aspects of your business.
Tech isn’t scary
To a non-technical person, technology can feel intimidating.
We hear about technology taking people’s jobs, robots running the world, AI being used for automatic weapons and other potentially harmful ventures.
However, tech is also at the forefront of developments in industries that greatly improve our lives and keep us safer, such as healthcare and home security.
The truth is all companies need technology to make their company more efficient.
Tech helps companies to engage with customers, grow their brand, develop their websites and apps, build their social media presence, become mobile-ready, and create a great customer experience.
Tech is actually highly inclusive, creating a more efficient experience for everyone. And it definitely isn’t scary – it’s essential.
One case study that highlights this issue is the development of Walmart’s satellite communication system. In the mid-eighties, Walmart created a system that allowed data to be transferred instantly between stores, suppliers, and distribution centers. This enabled automated re-ordering from suppliers whenever a store’s stocks were running low, helping the company to streamline its ordering process and accelerate delivery times. Ten years after implementation, sales at Walmart had soared by over 1,000%.
Walmart’s success story underlines the potential high returns for non-tech companies when they invest in technology.
There’s a bit of trial and error
However brilliant the tech team and the design concept, some projects might always require some trial and error.
Not all tech developments work perfectly the first time. Some ideas need tweaks to get them running at their best. And sometimes you need to find out what doesn’t work in order to discover what does.
Creating a brilliant tech product takes time. And it’s not necessarily a bad thing to make a few false turns along the way.
These learning experiences can often lead to something truly innovative and these off-shoots can lead to unique discoveries that end up taking a product to a whole new level.
Techies are constantly learning
Some non-technical people think once a technical person learns their skills, they last forever. Not so.
Technical people need to constantly update their skills to keep up with developments in the market.
The world of technology moves so fast. Every day a new idea arrives or a new piece of software or hardware is developed.
If techies don’t keep adding to their skillset and deepening their knowledge, they’ll get left behind. This is why technical people are constantly learning and improving.
This proactive attitude to professional development means the best technical people are able to bring the latest new ideas to the table and build a better product for their clients.
Tech skills aren’t enough
Even though technical people are constantly building on their skills, tech alone isn’t enough to build a great product.
You need designers, marketers and financial planners. Strong project management skills are also needed to direct and balance every aspect of the development process.
Without a project manager to tie every aspect of the development process together, the project is unlikely to achieve all its goals and the product almost certainly won’t be ready in time for launch.
Again, it all comes back to building a team of individual experts each with their own areas of expertise, all working towards the same end goal.
“It's not a faith in technology. It's faith in people.”
– Steve Jobs
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